This Is Not OUR Logo
Learn the origins of the petroglyph.
What The Petroglyph Means To Vibe
We donβt claim this symbol, we honor it.
The signature symbol we use at Vibe Jewelry is inspired by the ancient TaΓno petroglyphs carved into stone along the Reef Bay Trail on St. John, a place where stories quite literally live in the land. These carvings are often found near water or along sacred paths. Some believe they are meant to reflect a connection between the physical and spiritual worlds.
Today, that connection is still alive. Through the lens of photographer Kayden Richards and the documentary We Are TaΓno directed by Emmanual Phillips, we are honored to help share a deeper story. Watch the documentary and follow Maekiaphan as she steps into her role as chief, carrying forward the living legacy of the TaΓno people on St. John.
Photographer: Kayden Richards Instagram: @tsunamis_photography
Our logo is inspired by these ancient petroglyphs, but the symbol itself is far bigger than any brand. This symbol existed long before Vibe, and it is not ours to claim, redefine, or separate from its origins. It is part of the cultural and spiritual expression of the TaΓno people, the original inhabitants of the Virgin Islands. We share it with deep respect and reverence, as a reflection of the island that shaped us and the stories etched into its landscape. Our connection to the symbol is not about ownership, but acknowledgement. We continue to reflect on this ongoing commitment to honor the people, history, and meaning behind it.
To us, the petroglyph represents the connection between past and present, land and spirit, people and place. The TaΓno understood themselves as belonging to nature rather than existing outside of it. Their society is often described as matrilineal, with women holding vital roles in spiritual, cultural, and community life. These values continue to shape how we see our place in the world and how we create. This symbol is a daily reminder of the responsibility to listen, learn, and move forward with intention, always honoring the voices that continue to carry this history today.
In every Vibe Jewelry design, the petroglyph is present in some way. It acts as a quiet signature that ties each piece back to St. John, its history, and the spirit of the island. But in the Petroglyph Collection, this symbol takes center stage. Each piece was created to let this meaningful mark be bold, intentional, and impossible to overlook, created as a way to carry that connection with you every day.
More than a design element, it is a symbol of place, heritage, and respect for the original stewards of this land, brought forward in a collection that honors its significance above all else.
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