GOOD VIBES

Founder Diaries

Osa & Jen's Journey to Vibe

march 1, 2026

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After more than 20 years of pursuing their dreams, building a brand from the ground up, and navigating every high and low in between, Osa and Jen, founders of Vibe Jewelry, have learned that the journey is just as important as the destination.

 

In honor of Women’s History Month, we’re reflecting on the lessons they wish they had heard in the early days of building Vibe. From words of encouragement, perspective, and wisdom they now hope to pass on to the next generation of women dreamers.

 

At Vibe Jewelry, supporting women is built into the foundation of who we are. Osa and Jen, built this brand on strength, resilience, and the belief that women can create their own paths. Their journey is proof that with determination and support from one another, women can overcome obstacles and achieve their dreams.

In This Article:

From Osa: Follow Your Joy

From Jen: Lead With Self-Compassion

Celebrating Women’s History Month: Moving Forward, Together

From Osa

Follow Your Joy

“I believe that one of the most powerful ways to elevate your life, and your work, is simple… do more of what truly makes you happy. When you lead with joy, your energy shifts, confidence grows, and the path forward becomes clearer. Building Vibe was never about chasing trends or expectations, it was about following what felt right and staying connected to passion and purpose.” - Osa Notting, Vibe Co-Founder

From Jen

Lead With Self-Compassion

“My journey with Vibe has been shaped by growth, learning, and the understanding that mistakes are part of creating something meaningful. Looking back, I would remind my younger self that when missteps happen, embrace those life lessons with compassion sprinkled with lots of humor.

 

After all, laughter is the best medicine and opens the heart to more clarity, resilience and creativity.” - Jen Cutshaw, Vibe Co-Founder

Celebrating Women’s History Month

Moving Forward, Together

As we celebrate Women’s History Month, Osa and Jen’s story is a reminder that women supporting women creates lasting impact. Throughout the month of March, 100% of proceeds from the Eclipse of Women Pendant and the Women’s Empowerment Charm will be donated to Women for Women International, with 10% continuing to be donated year-round. In addition, 25% of proceeds from the Pink Ribbon Collection, designed in honor of breast cancer awareness, are donated year-round to Pink Fund. To every woman pursuing a dream, whether you’re just beginning or deep into your journey, your path is valid, your voice is powerful, and together, we can create meaningful change!

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