What’s Going on in St. John, USVI?
More reasons to visit us on island!
Giving Back
Thank you for shopping with purpose!
This Quarter’s Crowd Favorites
Transition your jewelry style from summer to fall.
Another season on St. John means plenty to catch up on! From changes around the island, to the launch of our Spiral Collection inspired by DUET, there’s been a lot happening at Vibe. Inside, you’ll find the latest island happenings, new jewelry stories, customer favorites, and a look at the impact we’ve made together through our give-back collections this quarter. Consider this your seasonal dose of St. John sunshine, Vibe news, jewelry inspiration, and a little island magic.
There’s always something new taking shape on St. John, and this season is no exception. Over in Caneel Bay, the rebuilding project is underway, with containers being constructed as part of the new development. Aesthetically, it might not be the most pleasing sight to some, but we’re happy to see progress, and to welcome additional places for people to visit, stay, and enjoy the island. We’ll be watching this next chapter of Caneel unfold!
And speaking of places worth visiting… Trunk Bay is officially having its moment! The iconic St. John beach took the #1 spot in the world in Beach.com’s Global Beach Index 2026. The study looked at 25 beaches across 14 countries and four continents, combining expert recommendations, traveler reviews, satellite data, and environmental information. Trunk Bay took the top spot outright, putting our little slice of paradise on the global stage once again.
Created alongside DUET, a new short film presented by Vibe Jewelry coming October 3, the collection carries the film’s story of movement, connection, and self-discovery beyond the screen. Featuring 3x World Longboard Champion Soleil Errico and professional dancer Kelsey Boyle, DUET brings surfing and dance together in a story of movement and expression, and the Spiral Set gives that story something to hold onto.
And because the ocean is for everyone, 25% of every Spiral purchase is donated to TheraSurf, supporting ocean accessibility for children with disabilities.
Giving back is always a big part of what we do at Vibe, and this quarter, our community continued to make an impact through our ongoing give-back collections.
Sea Life Collection
10% of proceeds from our Sea Life Collection are donated to Friends of Virgin Islands National Park, helping support the protection and preservation of St. John’s incredible natural spaces. This quarter, we donated $2,235!
Pride Initiative
Our Pride initiative, featured in our last quarterly report, raised $426 for the Point Foundation, supporting LGBTQ+ students through scholarships, mentorship, and leadership development.
Looking Ahead
Starting October 1, we’re kicking off Breast Cancer Awareness Month with our Pink Ribbon Collection. Throughout October, 100% of proceeds from the collection will be donated to the Pink Fund, supporting breast cancer patients with critical financial assistance during treatment.
Thank you for shopping with purpose and helping us turn jewelry into a little more good.
As summer starts to wind down and we ease into fall, your jewelry doesn’t have to say goodbye to sunny days just yet. This quarter’s favorites are all about bringing a little island energy into the season ahead, from everyday staples to ocean-inspired textures and gemstones that keep the feeling of St. John close, wherever you are.
Because fall may be on the calendar, but summer is always in season at Vibe.
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